Core Principles

At Arkade we build customer relationships around two key pillars of customer experience: convenience and relevance.

As an agency we believe that convenience and relevance are the trademarks of a great online strategy.

We also appreciate that in an already crowded marketplace, brands need to incentivise their customers along high-value journeys using mechanics that are sophisticated in design yet deliver an uncomplicated, elegant and intuitive experience to customers.

We understand how technology is integral to people’s lives, and so we aim to create customer experience platforms. Everything we do is customer-centric; we focus on the entire customer journey, not just the digital touchpoints. 

This approach permeates itself throughout every aspect of what we create and forms the basis of our customer-first mindset. 

That’s why we're much more than a digital agency: we're a loyalty agency.


  • A user's time is their most valuable asset.
  • We put the user's convenience above the organisation's wherever possible.
  • People choose the brands that respect their time and understand the way they like to interact and accommodate this without compromise.


  • We want to inspire profitable behaviour through relevant communications and experiences.
  • Customers need to know that a brand understands them and that they are in tune with their lifestyle.
  • Customers need to be both communicated with and responded to in the way that is most relevant to their profile and behavioural attributes.

Solutions Delivered

Our solutions focus on leveraging technology, people and physical brand locations to ensure customers have meaningful, personal and long term relationships with brands. By doing this, we ensure that expensive traditional advertising is no longer the primary method for driving trade and growth.

With in-depth experience in the retail space, our expertise extends from defining brands' customer/loyalty strategies through to high-end technical proficiency in creating and maintaining ecommerce sites, mobile apps and bespoke software.

Arkade has worked with some of the most renowned brands in Australia and New Zealand, including Witchery, Mimco, Tony Bianco, Review, Metalicus, Postie+, Laura Ashley, and the list goes on. Having created successful rewards programs for all of these brands and many more, we can rightly claim our authority as loyalty experts.

Simply put, our experience has given us insights into tactics that change customer behaviour and create long term profitable relationships.

Everything we do, we do by putting the customer first.


Acquiring new customers and accompanying customer data across channels.


Increasing the frequency of customer transactions and interactions.


Rewarding customers in order to trigger positive brand experiences and moments of surprise and delight.


Increasing the percentage of interacting customers who complete high-value actions.


Building loyalty and brand advocacy with existing customers to improve customer lifetime value and to drive further acquisition.

Some of the leading brands we work with

We Are Agile

Arkade follows an agile methodology when developing products. Work done in an agile way is flexible and interactive, and focuses on fortnightly iterative work cycles called 'sprints' that deliver incremental feature releases to market.

Arkade's 25-strong development team is based entirely in Melbourne and prides itself on a diverse range of knowledge across various web technologies and frameworks. We have extensive experience in developing complex logic for Big Data systems, integrations with enterprise-level business intelligence systems and robust eCommerce platforms.

In keeping with the Agile approach we value individuals and interactions over processes and tools; client collaboration over contract negotiation; working software over comprehensive documentation and responding to change over following a plan.

Why Agile?

People who have decided to base their careers in technology all have one thing in common: they understand that you need to constantly learn and adapt if you want to succeed and to get the most out of the amazing opportunities that tech provides brands and consumers. 

We don’t just ‘do projects’; we create marketing communications and strategy, and we build products with rapid iterations that allow for ongoing testing, review and improvement. 

Our approach is a little different to regular digital agencies as we don't do 'projects' as such but rather develop 'products' in partnership with brands.

The agile approach embraces the key difference between a 'project' and a 'product' – a product is always being improved and developed, and is never really 'finished'. Instead, it's in play within the market with a set of features that it can do today, and a roadmap of features that we'd like it to be able to do in the future.

Luckily, progressive tech companies have solved this by adopting various flavours of an Agile methodology. Every approach is a variation on a theme designed to suit the needs of the organisation, the clients that it serves and ultimately the end customer who demands something new to inspire them to engage with the brand.

Our Agile Teams

Our agile teams are a tight group of 8-10 digital designers and developers that have a focused set of skills across user experience, design, web and mobile app development, eCommerce, analytics and digital comms.

They work with their dedicated Product Owner, who is the client’s in-team representative, to ensure that they can successfully release the campaigns and assigned product features to market in each fortnightly sprint.

They are driven by collaboration, quality, innovation and the success of the products they create for both our clients and our client's customers.

The teams work with each other to share techniques and insights to ensure that our clients benefit from the collective knowledge that a larger studio has to offer while still maintaining the care and attention that you'd expect from a smaller boutique agency.

Product Goals, Initiatives & Features


    High level measurable outcomes that determine overall strategic success.


    Definitions of high level effort across digital products designed to achieve one or more goals.


    Individually defined functionality in the form of features are linked to initiatives and goals and delivered in the form of frequent product releases.

  • Platforms & frameworks we know and love

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