Omneo was first developed by Arkade who later became the platform’s first implementation and integration partner. Arkade has used Omneo for some of Australia’s largest retailers and fashion brands. We can help you plan, launch, manage, improve and support your app and loyalty programs in market.

Arkade will help your business to design an end to end customer experience using the Omneo platform to drive your loyalty program and manage your member app content with full integration into your ecommerce, communications and back end software.

The Omneo customer data platform is readily integrated with Retail Directions, Shopify and Shopify Plus, Demandware, MailChimp, Responsys, ExactTarget, Apparel 21 and Algolia. Arkade is currently the only recognised integration specialist for all other integrations into Omneo.

Why Omneo?

Customer Data Platform

Allows you to plan and execute your customer experience program from one easy to use system, providing the tools and the data you need to influence the behaviour of your known customer.

Transactions & Interactions

Track and measure all transactions and interactions between your customer and your brand to their customer profile.

Benefits & Incentives

Implement the right mix of known benefits to influence buyer behaviour across experiential (convenience, service, events, exclusives) and financial (rewards, offers, discounts, promotions and incentives).

Track Effectiveness

Understand the effectiveness of your CX program.


Manage your Clienteling, Member App, and Loyalty Program from the same platform that collects and stores your known customer data and acts as a hub to your customer experience ecosystem.

App Management

Update and manage your member app content.

Loyalty Program

Influence your known customer behaviour by managing a loyalty program that goes beyond a store card and discounts.


  • beautiful interface for in-store and customer service staff ‘clienteling’ that can be embedded into your POS or on standalone devices.
  • Look up customer profiles with smart ‘google-like’ search technology, and localised and recency prioritisation of results.
  • See who’s in store using apps and beacons.
  • Access to conversation starters like wishlist, purchase history, recently viewed products and recommended items.
  • View full customer profile information including loyalty dimensions (Recency, Frequency, Tenure and Channel), tiers and status, rewards, comms preferences and a detailed transaction history.
  • Customer service integration allowing a full view of ticket history, queries, issues and resolutions as well as the ability to submit queries on behalf of the customer.

Member App

  • Manage your brand’s app on your customer’s device across both iOS and Android.
  • Serve your members segmented content to suit their interests, behaviours and demographics.
  • Send repurchase and re-fit reminders.
  • Allow members to conveniently sign up, sign in, view and update their profile details, store their fit details, book services online and shop, view and curate products.
  • Push notifications to all or segmented members with rewards, offers and content.
  • View and track detailed analytics via Google Analytics.


  • Design your own loyalty program using the mechanics inbuilt in Omneo.
  • Influence your known customers to drive loyalty through repeat purchase, higher ATV and advocacy.
  • Personalise and manage the customer experience with custom journeys as they move through the six key lifecycle stages of onboarding, active, premium, purchasing, lapsing and inactive.
  • Define and track your own KPIs for your loyalty program with in depth analytics to understand your customer, their lifecycle and purchase behaviour to make crucial business planning decisions and drive sales based on data.

Ask us about Omneo for your business