Research conducted by PayPal shows that nearly three quarters (72%) of Australian consumers now engage in mobile commerce. And more than half (56%) would pay in-app if it provided an ‘easier and better’ experience than the company’s website. Yet 40% of businesses don’t yet have a mobile optimised eCommerce site or native app* leaving a huge gap (and opportunity for more sales) in their overall customer experience.
Apps should be designed ultimately to provide convenience for the customer and almost indistinguishable shopping and brand interactions. It’s a portable and always accessible shopfront in their pocket. It allows your customer to update their profile information and communication status, view their loyalty status, browse curated product selections, add products to their wishlist, book services, and ultimately make a frictionless purchase.
*The Power Retail 2018 eCommerce Leader’s Playbook, www.powerretail.com.au