Loyalty comes from a great customer experience, not a card with points on it. It should be a series of interactions that are frictionless and valuable for both your business and the customer to create ongoing advocacy.
Businesses without a benefits and incentive strategy are missing out on a huge opportunity.
Approximately 72% of people agree that, all things equal, they would buy from a business with a ‘loyalty program’ over one without. And almost 70% purchase more frequently and spend more with brands with a program in place*. This makes incentive programs a no brainer for any business looking to improve frequency and gain a higher ATV.
Your offering shouldn’t feel like an optional add on to the brand service — instead it should be an integral part of the brand itself. It should be a well crafted and customised series of convenience, experiential and financial benefits that your customers identify as valuable and places your brand above your competitors.
We partner with Omneo, a Customer Data Platform and CX Suite. Using the platform, we design programs that are unique and engaging. We deliver personalised experiences as your customers move between 6 key lifecycle stages; onboarding, active, premium, purchasing, lapsing and inactive.
Just don’t call it a loyalty program. Find out why here…
*The Neilsen Global Loyalty-Sentiment Survey, 2016